Cesar To The Rescue
National Geographic Channel India
For the India launch of National Geographic Channel’s show Cesar to the Rescue, in which canine expert Cesar Milan trains unruly dogs, we wanted to tap into the biggest chunk of the target audience, dog lovers. To get pet parents excited about the premiere, we got them to do something they’d love, we got them to pose for a dogfie, i.e. selfie with their dogs.
With this fun activity, along with prizes for their dogs, they received invites to the special Woof-Up we organised. An event where you could walk in with your dog & enjoy the screening of the 1st episode of the show before everyone else.
We had a barking good time!