Chef’s Basket is fairly new entry in the market in the ready-to-cook category, that provides for cooking a gourmet meal at home in just 10 minutes. We helped launch the single serve pack – Chef’s Basket Explorer on digital. With content, activities and sampling, we increased brand awareness and increased engagement.
We also used a fun, young content strategy to bring together pasta with pop culture and youth-centric topics. Add to that targeting and we had a delicious recipe to bring the brand into the limelight.