How does a two-wheeler brand interestingly use digital to excite people about a fairly new scooter? How can it create interesting conversations around the scooter & its features so the brand wins top-of-mind recall?
We created #GoGustoRides, a property that brings together interesting people to explore things they love the most or have a “gusto” for on a fleet of Mahindra Gusto scooters. We kicked off with the Mumbai edition and put together a food ride curated by 2 popular food bloggers that explored beautiful eateries in South Mumbai on scooters.
Participants for the ride were chosen by conducting different contests on Mahindra’s social media platforms.

Since the first campaign was a huge success, the property is now even going to other cities.

Watch everything that happened at the Mumbai and Begaluru edition