How do you bring alive Standard Chartered’s brand promise of ‘Here For Good’ ? How do you make the entire city of Mumbai experience the joys of being part of a Marathon, without them having to run in it? Simple. You take the greatest motivation of the marathon, which is running for charity, and you transmit that motivation to the entire city. So everyone can experience joy of doing good, without having to run.
Take a look at how digital created a marathon-movement with our case study video.