Nat Geo Space Weekends
National Geographic Channel
National Geographic Channel wanted to promote a bunch of shows centred around space under ‘Nat Geo Space Weekends’. They even had a massive prize to give away – trip to NASA’s Kennedy Space Center in Orlando.
With our content strategy, we decided to take people straight to space from their living rooms & create a lot of noise about this gratification.
For that, we created a microsite with a fun quiz with questions around pop-culture, space and current astronomical discoveries and projects to pick the mega winner.
Along with curating interesting facts, we even did our first promoted hashtag for @inNatGeo.
We also used mobile to reinforce the concept of the show and engaged them in an interesting way. We identified the location of users and took them straight to space.