Mahindra & Mahindra
Mojo, Mahindra Two-Wheelers’ long awaited 300 cc motorcycle saw its digital launch conceptualised, planned and executed by us. We are responsible for all daily activity and content creation on Mojo’s digital platforms; from its social media handles to its website and app. Additionally we also look after User Generated Content that emerges for the brand and its effective utilisation.
What else do we do for Mojo? We introduce the bike to its target audience on digital, we work towards establishing it as a solid touring machine in the biking community, as well as come up with engaging ways of growig & solidifying the Mojo Tribe – the Mojo owners community that thrives on their common love for riding.
To further bring alive the Mojo’s ethos of being ‘Born For The Road’, we also shot its first TVC across Rajasthan that evocatively highlights its touring capabilities as well the camaraderie its riders share. Watch the Mojo film above.