We took Sunrisers Hyderabad out of the stadium and into the fan’s screens. We started off by creating a unified look for the page and introduced #OrangeArmy, a name that united the team and the fans.

Throughout the season we live tweeted every match of the IPL, cheered great performances and engaged in friendly banter with the other teams. With regular activities, we kept the fans engaged even on non-match days and allowed fans to set reminders for IPL games that they wanted to watch with a Schedule Tab on Facebook.

We ended the season on a high with #OrangeVoice, the IPL’s first crowd sourced live Twitter commentary, where we gave the entire Orange Army a voice to show their love for the team during our last game. The idea was immediately picked up and carried on by another IPL team. Imitation is the best form of flattery, right? 😉

#OrangeVoice Case Study