Instead of just talking about the range of the clothes and inviting people to the Reliance Trends store to shop from the Spring Summer Collection, we decided to engage shoppers in a fun activity. We created the Spring-Summer Runway Project.
We invited Mumbai’s popular fashion bloggers to shop from their collection so they can curate the most chic summer looks for people.
These looks were later given away on Reliance Trends’ social media platforms through various contests.

By the end of the activity, along with 10 gorgeous looks the Summer Runway Project generated many conversations around the collection.