As Fox Traveler bid farewell to its old identity and became Fox Life, we eased the fans into the transition.
With the #GoPlaces Challenge, embodying the brand’s new philosophy, we engaged with our fans while letting them know about the change. The Bucket List app encouraged them to try new experiences and tell us about them. A series of Twitter chats with the stars of the shows and people whose lifestyle fit perfectly into the Fox Life spirit garnered more engagement and reach. The audience got intimately involved in the change, letting them own it instead of being informed and Fox Life arrived with fanfare and high expectations, which it continues to live up to.