Sugar, spice, and still more sugar. That’s Twist of Taste in a nutshell. The new season of the popular show featured the popular chef VIkas Khanna giving traditional Indian desserts a unique twist, and to promote this, we targeted fans of the host, the show, food and more.
With food photography contests, food fusion quizzes, and a plethora of activities, we immersed the fans in the show and everything it stood for. With a chance to meet Vikas Khanna, special dessert box giveaways, and the specially organised Sweet Walk around Mumbai with a popular food blogger, the show was a success on air and online.