Killing Jesus
National Geographic Channel
For the premiere of this film, we decided to create a lot of digital buzz by releasing a 2.5 minute snippet online. This was driven by a #WatchAndWin contest to push people to watch the video. The response was phenomenal as a lot of people saw the video and tuned in to the film. We also creates interesting content on Facebook and twitter to peak the curiosity of our audience enough to want to watch the film.