Would you want to see 4 gorgeous women take on Thailand or 4 regular boys in swimming trunks? The answer is evident, and how.
To promote this reality show, we made films contrasting the dream life it showed with the disappointing reality that we usually get to see. That coupled with a comprehensive profile of the stars of the show, and a variety of activities to inform people about the show and to engage them with it built interest about the show. Our collaboration with popular bloggers made the launch explode. With twitter chats with the models, watch-and-win contests, and a chance to meet the stars as well as to win a trip to Thailand made the show a hit and kept the interest going.