With Fox Life rising above all competitors on screen, the next step was make sure we ruled the digital space as well. Our Facebook, Twitter and YouTube were doing fantastically well until we realised that for us to really compete, we’d have to stay one step ahead of our digital competitors.

We started Go Chase Life, a one-stop destination for everything Fox Life – food, travel, music, fashion and possibly even teddybears. Go Chase Life was created not because we wanted another platform for our promos but to get people – our fans – the chance to really embrace the Fox Life mindset and culture that’s to ‘Go Places’ both literally and metaphorically.

And we launched it in a fun way. With a video that debunked all of our ‘life is…’ conversations we’ve had with our parents in the most Fox Life way possible.