Before the Standard Chartered Mumbai Marathon, we got people to shake the dust off their running shoes with First Push.

We wanted to create something that lets people create a big difference to someone else’s life using social media. Our insight was that when it comes to fitness, people tend to worry a lot more about the fitness of their loved ones than their own. Taking that thought forward, we asked people to nominate lazy friends they thought should get up and running and why.

This got both the nominated friend & the person nominating them a super chance to become fit, a fitness training membership for 6 months!

It was great to see many people take their first step towards fitness.