Max Life Insurance
It’s a normal human trait to go through life thinking that nothing will happen to you. That you will be healthy, happy and fine. Until something goes wrong and your family and loved ones are left struggling.
The #SecondChance campaign aimed to help people realise this, and act now to secure themselves and their families. Powerful films drove home this point, while the Second Chance website both informed people of the assumptions they wrongly make about life, and how they could ensure that they could avoid the worst of situations. Banners as well as activities on Twitter and Facebook shared touching stories of survival and realisation of the importance of life while people shared stories of their own. Collaborations with popular storytelling portals and websites spread the message, and ultimately Max Life Insurance was able to tell a large segment of their audience of the perils of taking life and family for granted and that they should not wait for a Second Chance at life.